Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines.
Search engine optimization is essential because: The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.
Search Engine Optimization includes On Page, Off Page, Link Building, Social Media Marketing, and Keyword Analysis etc…….
Any person can learn Search engine optimization; Search engine is not a rocket science, but it need some logic and creativity. You should understand algorithm Google use.